Mahanama College successfully hosted Greenway 24 on November 21, 2024, bringing together students, experts, and young entrepreneurs to explore the crucial topic of “Unmasking Greenwash.” Organized by the 2025 A/L Batch, this event aimed to raise awareness about deceptive environmental claims and promote genuine sustainability in business and daily life.
A Grand Initiative for Environmental Awareness
The event saw a massive turnout, with over 600 participants, making it one of the most impactful Commerce Days of the year. Mr. Sakunda Thennakoon, the Chief Guest, shared his insights on corporate responsibility, ethical branding, and sustainability, setting the tone for a day filled with innovation and learning.
Under the dynamic leadership of President Sathis Gangaboda, Secretary Imesh Hirushan, Treasurer Rachitha Kaushan, and Vice President Idunil Prashastha, the Mahanama College Commerce Society (MCCS 24) executed a well-planned and highly engaging event.
Exciting Competitions and Activities
Greenway 24 featured a variety of competitions designed to challenge students’ critical thinking and creativity:
- Presentation Competition – Explored real-world examples of greenwashing and sustainable business practices.
- Quiz Competition – Tested students’ knowledge of environmental economics and corporate sustainability.
- Poster Designing Competition – Visually represented the impact of greenwashing in modern industries.
- Social Media Post Designing Competition – Created digital campaigns to expose and educate about greenwashing.
- Article & Essay Writing Competitions – Encouraged students to research and express their views on corporate environmental responsibility.
- Best Business Idea Competition (Intraschool) – Encouraged students to develop eco-friendly business concepts.
- Best Business Plan Competition (Intraschool) – Allowed students to present structured, sustainable business proposals.
In the end, Visakha Vidyalaya, Colombo 05, claimed the Overall Championship, showcasing outstanding performances across multiple competitions.
Special Highlights: A Day of Innovation & Creativity
Greenway 24 wasn’t just about competitions—it was a movement towards real change. Several groundbreaking initiatives made this event truly remarkable:
- Public Awareness on Greenwashing – Through engaging presentations and media content, the event shed light on how companies mislead consumers with false environmental claims.
- Exclusive Theme Song & Visual Video – The launch of an official Greenway 24 theme song, accompanied by a visually captivating video, added a unique artistic touch.
- Launch of a Brand-New Product: Ceylon Almond Biscuits – One of the most exciting moments was the introduction of Ceylon Almond Biscuits, a product that did not exist in the market until MCCS 24 took the initiative to create it. Attendees received free samples, marking a significant milestone for student-led entrepreneurship.
- Drama on Greenwashing – A thought-provoking performance highlighting deceptive marketing tactics used by corporations.
- Short Movie on Greenwashing – Produced entirely by students, this film aimed to educate the public about misleading environmental claims.
- Greenway 24 Booklet Release – A comprehensive guide detailing key takeaways from the event, industry insights, and student contributions.
A Milestone for Commerce and Sustainability
Greenway 24 was not just another Commerce Day—it was a revolution in educating future business leaders about ethical marketing and sustainable business strategies. The executive committee of MCCS 24 played a crucial role in its success, ensuring that every initiative had a lasting impact.
As Mahanama College continues to push the boundaries of innovation and awareness, Greenway 24 will be remembered as a pioneering event that challenged corporate dishonesty, promoted transparency, and inspired real change in business ethics.
